“YELLOW PAGES IS DEAD!” A Compelling Case.
“YELLOW PAGES IS DEAD!” A Compelling Case.
Bill Gates has been saying this for years and even forecasting the demise of print ads. So far, the trend seems to prove him right. Nay sayers are now having to back track significantly.
Is Yellow Pages Dead? My fingers can’t seem to do any more walking.
Cost of paper is going up. Ad sales are going down.
The stock is languishing. Investors are seeing red.
Print sales ads down 5 to 8%.
There’s Drama at CNBC. A phone book is shown ripped in half.
Just click here for this CNBC Drama of The Yellow Pages.
More reasons for the Yellow Dinosaur’s demise? Phone searches (iPhones, etc.), the economic recession, new targetted media, going green, I’ll let your imagination run with me…
But, there is a great use for that great lump – it’s a fantastic door stop and bug smasher! But wait, it’s not very environmentally friendly to cut down so many trees and some people might take exception to treating bugs that way.
Okay, Mr. Gates might be right after all…he has his $65B or so talking.
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[...] Marketers are especially gun shy when using them as a promotional medium. There have been performance figures that tell us why the yellow pages has become a bad investment. [...]
[...] Certainly not – it’s all to do with your willingness to learn and even this is being made easier and easier as online profits are soaring so much they are now flowing onto the traditional businesses called brick and mortar businesses as the internet industry calls them. Afterall, even the yellow pages is failing them. [...]